You want to rank your Google Maps business listing for your main keywords and location. When you start doing business listing SEO in Google, you work on many things: Google Maps, Optimization of Business Listing, Citation Strategy, Arrangement of Backlinks.
There is one thing that is often ignored. This Google Map Business Listing Landing Page This landing page is significant for both the rank and health of your listing. If this page is not optimized then Google does not get the necessary information about your listing.
OK, assuming you have completely optimized your business listing in Google. This great option to read is also available on your computer. He has also filled the same information. Then how will Google make the comparison between your listing and your computer’s listing?
In today’s post, we will see step by step. How you can use your keywords and your location name in the seven most important places on your Google Maps, business listing landing page and rank your business listing higher.
I am Zahi From techkara.com and in today’s Post Me, I am discussing content optimization strategies for local SEO.
Whether your website is built on WordPress, Blogger website, Wix, Shopee Pie, or a normal, HTML, or PHP website, it can be any platform. All these points will be valid on every type of website.
I have used the word landing page at the beginning of this post. Whenever you create your business listing in Google and have to enter the URL in it, then you can link not only the home page of your website but any internal page we call it. Landing page of business listing in Google. You don’t need to use the home page of your website every time. You can use internal pages, that is why this is a trick for optimization. You will use this on the home page when linking your home page with a business listing in Google. If you are linking to an internal page, then you will do all this automation on that internal page, not on the home page. To understand this post better, we will use a demo business. I will give you an example accordingly.
Let’s imagine that one of our clients is a dental clinic named TechKara Dental Clinic and it is located in an area called Muhammad Ali Road Place in Mumbai. Before working on the content formation strategy, we must prepare our focus words.
Our dental clinic can provide a wide range of services. Like Root, Canal Wisdom, Tooth Removal, Braces, Invisible Braces, and Cosmetic Dentistry. We are providing regular cleaning as well as child dentistry. The first goal of our clinic through the clinic is to be the best dental clinic near me. To rank for keywords. Because if you rank for a dental clinic, you may also get queries with braces. Queries involving root canals may also be found. One with a wisdom tooth can be found. Everyone knows that all these services will be available only at the dental clinic.
So our main keyword will be the best dental clinic near me. Now we have to decide on our geotag. Geotag is the area for which your business should rank. Here you will have to decide the location thoughtfully. I am also your client that I want to rank in the entire Delhi. But you have to think why would anyone come from Okhla or Nehru Place to Rajendra Place for a dentist? If a surgeon was very famous then I would also come and travel 25-30 kilometers.
But no one will travel 25-30 kilometers for a dentist. That is why you should decide on a realistic area in which people will search and visit your business so that you can get the benefit of getting your business ranked. So, we write both the keyword and the location. Best Dental Clinic in Rajendra Place and this became our focus word. Please note that I have not used Near Me. Because near me is not a specific area. You will convince Google about your area and then Google will decide whether it is near me or you for the searcher or whether you should not use near me during the day.
Our focus on our content has become word-ready. Best Dental Clinic in Rajendra Place. Memorize it completely so that you do not have to see it again and again. And then we come to our landing page and landing page. Infarction will not come complete. I have opened the landing page using Chrome and first of all I will hover the mouse over the tab here and you can see what is the title of this page or the matter title or whatever word you want to use.
This matter title may be the best in itself, but it is not the best for our listing. There will be only the first part of this title. Best Dental Clinic in Rajendra Place as it is, which is our focus word. Will not use the top dental clinic. Will not use trusted dental clinics. Will not use the award-winning dental clinic.
Your focus word will be the best dental clinic in. Rajendra Place. We will use that first in this meta title. Got first place. Now coming to the second place. Meta description in the meta description. There is no issue of location. If you want, use it first in the description. Use the focus word or later. But will use the best dental clinic in Rajendra place.
Third Place Heading: We have three HDUs and four headings on this landing page and all of them will contain important text. No doubt your content writer has written good text, but our focus is not the keyword. We will edit these and make our focus word the best. Will use the dental clinic in Rajendra Place. Two out of 3 in HDU and two out of 4 in H. Three. In the heading, our focus word appeared in half the heading.
Now don’t be blunt and force it. Will have to be creative. If the content needs to be reshuffled then do theme creative. There should not be forced keywords. Gotta use the butt. Will be fourth place. Main text of the landing page. Our focus word is Best Gender Clinic in Rajendra Place. Must be used in the main text of the main content of the landing page. You will do this place at least once because it is easiest. In such a large text. What is the main text? Which is the sidebar or which is the footer or which is the top header, not on all these which is the primary content of this page, which you are writing in the middle. This is the main content of this page. Here you have a minimum. Once you have identified your keyword, you have to use the focus keyword. Fifth place would be to use the focus word twice more in the main text of the website. But what will be the difference this time?
This time we will use the second-person and third-person styles. There are first-person, second-person, and third-person styles in the English language. So if we look at the fourth and fifth points together, then in the main text of the website, our focus word has to be mentioned in first, second, and third person style.
Let us see the examples of these three once. What was the name of our clinic? Smile Dental Clinic and what is our focus word? Best Dental Clinic in Rajendra Place. So in first person style, we will write like this The Best Dental Clinic in Rajendra Place. Very priority. Complete Oral Health for Every Patient. This became an example of a first-person style. How to write in the second person style? State-of-the-art facilities and compassionate care. R. The clinic is regarded as the best dental clinic in Rajendra Place. Be patient. This is the example of the second person and then how to write in the third person style equipped with the latest technology and experience.
Dentist Smile Dental Clinic is considered the best dental clinic in Rajendra Place, by families in the area. The styles of these three persons became clear to you. For your business and your area, your focus world. Similarly, using this example, make sure to use the keyword once each in first, second, and third person.
After this comes six positions in the main content of the website. You also have to use this focus word in all the text of the first image of your website. This is the photo of our landing page, first of all, we will create its text. Shameless will have to be used. What can be done? By the way, we always say that the alt attribute should be kept.
To explain the image, we have to add our keywords, and the last area is the photo section. This place is a little tricky. Almost every local website mentions the address of its location in its footer and I have advised many videos that you should use the same address of the business on the website, and write the same address which is given in the business listing in Google. But in the address given in the footer, you have to use your focus word along with the address.
The address of our listing is currently given here on the landing page. Coolie No. 420, Prem Gali, Roop Mahal New Daily is a very trustworthy address. Before this, we will set up Best Dental Clinic in Rajendra Place here and now our address has been completed. To become prominent in local business, to rank. So these were the seven places where you have to use your focus word. You have your keyword, and your location name, and after this you can see that the rank of your listing will increase day by day.
See you in the next post. With another tape and another track. Thank you so much for reading.