How to Rank Your Website in Google Discover
Google Discover is a source that can bring good quantity and quality traffic to your website without the hassle of ranking and backlinking issues.
No matter what your website is about, Google Discover can work for you, and the best part is that it’s not that difficult.
So, in today’s post, we will explore what Google Discover is, how you can get your website into Google Discover, and what mistakes you should avoid. There’s just one mistake you shouldn’t make.
Hello everyone, in today’s post, we will discuss Google Discover.
“Discover” is a verb, and “discovery” is a noun. For example, “I discovered” is the past tense of the verb. You may have heard of Christopher Columbus in school, who is said to have discovered America. He believed he had discovered India, but in reality, what he discovered was an island about three hundred kilometers away from America.
The challenge with discovery is that you set out to find something, but what you find may be different. Google Discover has a similar characteristic.
In the Google app feed on Android or a phone, or in the list that appears on a Chrome window, it is the Google Discover feed. The list it shows is not based on rank but on interests. The system imagines the user’s interests based on their browsing behavior and app usage. The user is then presented with a list of articles in their Discover feed that aligns with their interests. The feed is endless, and Google continuously suggests articles based on your web and app activity.
In Android or on a phone, the list of articles shown in the Google app feed or on the Chrome window is the Google Discover feed. The list in this feed is not generated based on rank but on user interests. The Google system imagines the user’s interests based on their website visits and app usage. Accordingly, a list of articles is presented to the user in their Discover feed, and this feed is endless. Google consistently suggests articles based on the user’s web and app activity.
Now, based on what we’ve discussed so far, let’s highlight the distinctive features of Google Discover:
- Personalization for Every User:
- It is personalized for every user, ensuring that your content, no matter the topic, reaches its intended audience.
- Individualized Feeds:
- The feed is unique for each user, with no ranking involved.
- Dependency on User Interest:
- Google Discover Feed relies on user interests, and therefore, the role of keywords is not significant.
- Automated Feed Generation:
- The entire feed is automatically generated by Google’s machine learning system.
If there is any confusion or if things are not clear, consider revisiting the post from the beginning; it should help in understanding.
Now, let’s discuss how you can get your website into the Discover feed. It’s crucial to understand that there is no special tag code or quick fix that will immediately place your page in the Discover feed. Consistent efforts will be required on your part.
Number one, the most crucial point is indexing.
The simplest but most attention-worthy point is that if your page has been indexed, it means that Google has read it. Google understands what your content is about. We’ve just seen that Google Discover feed is automatically generated by Google’s system. For example, let’s say your website is about dental problems, and one of your pages gets indexed on the topic of root canals. Now, because Google has indexed this page on root canals, it knows what information is present on this page. If a user repeatedly reads articles about root canals, the chances of your page appearing in their Discover feed increase. So, if you want to appear in the Discover feed, pay attention to your page’s indexing.
If you are facing problems with indexing on your site, we have some posts that can help you. You can find their links HERE.
Number two, we’ve just discussed in the first point that for a page to appear in the Google Discover feed, it is essential that Google understands the content of that page and the problem it is solving or the question it is answering. The best and easiest way to convey this information to Google about your page is by implementing Schema data. Schema data can be applied to articles, blogs, posts, news articles, or any other type of content. Schema data tells Google what your page’s content is about, who wrote it, who published it when it was published, and when it was last updated.
If you check the pages in your Discover feed, you’ll see that almost every page uses Schema data. We have several posts about Schema data, and you can find their links HERE.
Number three: Clear Topics
If you want your pages to be featured on Google Discover, it’s essential to ensure that each of your pages focuses on a specific topic and provides a clear solution. Instead of posting content on abstract topics like “Things to do at 5 AM,” it’s better to create content that directly addresses a specific question or problem. For instance, consider creating a page about “Six Benefits of Drinking Warm Water in the Morning.”
Having a clear topic ensures that your page’s title is concise and easily understandable. A clear title increases the likelihood of users clicking on it when it appears in the Google Discover Feed. Remember, Google’s Discover Feed algorithm aims to promote pages that users engage with, so if your page covers a particular topic and addresses user queries effectively, the algorithm will be pleased and more likely to promote your page.
Number four: Big Images
Google Discover Feed is a visual platform, prioritizing images over text. To optimize your page’s visibility, it’s crucial to use high-quality, large-sized images in line with Google’s guidelines. Follow these key points:
- Minimum Width: Ensure that the images on your pages have a minimum width of at least 1200 pixels.
- Max Image Preview Large Robot Tag: Include the “Max Image Preview Large” robot tag in your page’s HTML. This tag signals to Google that you prefer larger image previews. You can find a video above that explains the meaning of this tag and provides instructions on how to use it effectively.
- Adherence to Google Guidelines: Align your image sizes with Google’s guidelines to optimize their presentation in the Discover Feed.
By incorporating these practices, you enhance the visual appeal of your content in Google Discover. Large, high-quality images not only make your content visually engaging but also increase the likelihood of users clicking on your page when it appears in the Discover Feed. This strategy aligns with Google’s goal of providing users with visually appealing and engaging content.
Number five: Web Stories
Web Stories in the Google Discover Feed can significantly boost the visibility of your content. By converting your articles into Web Stories, you increase the chances of your content appearing in the Discover Feed. Here are some key points to consider:
- Web Stories Overview: Web Stories are a visually engaging and interactive format that Google often features in the Discover Feed.
- Conversion from Articles: Convert your existing articles into Web Stories. This involves creating a visual narrative with images, videos, tweets, audio, or any other engaging content.
- Ease of Creation: Web Stories are relatively easy to create. You can use various tools and platforms to design visually appealing and captivating stories.
- Interesting and Engaging: Web Stories are known for their interesting and engaging format. They provide users with a visually rich and immersive experience.
- Use of Multimedia: Incorporate a mix of multimedia elements, including images, videos, tweets, and audio, to make your Web Stories more dynamic and appealing.
- Video Resources: Above, there are some videos that provide further insights and instructions on creating Web Stories. Check the video descriptions for links to these resources.
Creating Web Stories allows you to present your content in a format that aligns well with the visual nature of the Discover Feed. This, in turn, increases the likelihood of users engaging with and clicking on your content when it appears in their feed.
Number six: Performance
Ensuring that your page loads quickly is crucial for Google Discover Feed visibility. Here are key points to enhance the performance of your page:
- Load Speed: Your page must load quickly. Google is unlikely to promote a page that takes too much time to load, as it can lead to user disappointment.
- Thumbnail Load Time: After a user clicks on the thumbnail, the subsequent page load should be swift. Delayed load times can negatively impact the user experience.
- User Disappointment: Slow-loading pages can result in user disappointment. Focus on optimizing your page’s performance to provide a seamless and quick experience.
- Design Elements: Avoid using design elements that contribute to slow load times. Optimize images, scripts, and other elements to enhance page speed.
- Title and Thumbnail: While your page’s title and thumbnail should be interesting, avoid using misleading titles or clickbait tactics. Users should not feel deceived when clicking on your content.
- Avoid Clickbait: Refrain from using incomplete sentences or clickbait-style tricks in your titles. Misleading titles and clickbait tactics can lead to your content being excluded from the Discover Feed.
Remember, the Discover Feed algorithm values pages that offer a positive user experience, and optimizing for speed is a crucial aspect. Following these points can improve your chances of having your page featured in the Google Discover Feed.